ADVERTISING

A Big Part of Branding

One of the first steps in building strong brands and powerful reputations is to create awareness for the brand.  We create awareness with consumer and trade advertising in print, on television, on radio, using transit and a variety of media including mobile and on-line media. Each medium serves a purpose and when integrated properly, customers respond.  We use them all.

Print Advertising

People read magazines for information they trust to be thoroughly researched.  You gain the best exposure when your ads appear in a widely read, trusted source.  We place ads in the most widely read trade journals, newspapers and magazines.

TV Commercials

TV has high impact on consumer’s purchasing decisions. Despite popular myth, TV has not been replaced by the internet, but can be used in conjunction with social media. Although 100 Million people watching the 2014 Superbowl were exposed to the commercials, tens of millions have watched them on YouTube since.

Radio Commercials

Radio advertising has the power to build brands by repeating strong messages for little cost over a long time. We’ve partnered with local radio stations to promote the wide range of services our clientele offers including municipal recycling, transit use, eye care and senior living.