Were You Born with Successful Selling Traits?

Were you popular, outgoing, and positive in elementary and high school? Did you grow up in a comfortable (middle class) family in the city or suburbs? Did you have to earn your own spending money or play competitive sports? If you answered yes, you were probably born to sell, equipped with some natural successful selling […]

Good Marketing Strategy

Good Marketing Strategy Turns Your Company Into a Powerhouse

Here are three good marketing strategies that will make your company stronger and more competitive: become market driven, focus on the customer and attract the right customers. Strategy #1. Become market driven The role of a good marketing strategy is to create the right conditions for sales to take place—to make selling easier. Marketers ask: […]

5 Telltale Signs your Sales/Marketing Program is in the Ditch

In a previous blog I called attention to the need to separate the marketing and sales functions. Today I highlight five typical problem areas troubling sales and marketing executives in every industry. See if your company suffers from any of these 5 telltale signs. Telltale Sign #1: Price is the driving force Telltale Sign #2: […]