37 Ways to Boost Profits

We all have our pet ideas on how to be more profitable. For example, I believe profitability is a by-product—a result—of doing the right things in the market (branding) and within the company (peak performance). The more things done well, the more profitable your company will be. But the activities necessary to generate higher profits […]

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7 Focal Points That Make Your Company #1

If you could blend the best traditional marketing and sales practices ever known to man with the best ways to reach your target audience today, you would have the best practices in the marketing world. If then you would build or realign your whole company around seven focal points, you would have a powerful means […]

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Does Your Company Understand the Difference Between Marketing and Sales?

Many companies do not understand the role of marketing in the sales process, and salespeople are struggling because of it.  But there IS a difference between marketing and sales. Here is an excerpt from the book The New Magnet Marketing by John R. Graham. Graham explains a belief we hold dear at Corporate Images—that marketing […]