Generated over 450 leads, 9% Response rate
RedPraire Virtually Bytes a New Audience
RedPrairie, a global supply chain solutions company, faced the challenge of convincing 5,000 prospective customers that it would be worth their time to sign up for a Virtual Summit Conference, comprised of two information packed hours of webcasts each day for four straight days.
Corporate Images’ directed a three-pronged approach—a printed direct mailer, an email blitz and a follow-up with sales support in the field. The colorful, printed mailer was designed to grab attention, stand out from other daily mail, and be recognized as coming from a valued source—the RedPrairie brand. Mimicking the mailer’s colors and content, the email campaign repeated conference details and subconsciously reinforced the message that this was an exciting event not to be missed, from a respected voice in the industry.
Using direct mail, email blasts and sales staff promotion, Corporate Images helped RedPrairie generate 450 leads for the Virtual Summit. Top management cited the mailer/email design as “one of the best campaign pieces we have done.”