Good PR goes far beyond sending a news release to reporters and editors then hoping it appears in print, on TV or radio. Today PR lets you pitch your story and share interesting information directly with your customers, reaching millions via the web. Blogs, RSS feeds, opt-in email programs, Facebook, and Twitter are savvy yet economical ways to polish your reputation with your key customers and influential stakeholders. Of course, we still use traditional media, a trusted way to build your brands and your reputation. We are experts at media relations, social media, corporate reputation management, and executive media training. Our PR solutions will get the right stories and messages to your various publics and stakeholders as part of your overall communications plan.
As advertising budgets and newsrooms shrink, positive news coverage about your company and its products, services, ideas, opinions and experts becomes more critical to your company’s success. We can get your news and products in national regional and targeted industry trade news publications.
Our approach to media is to pick the right blend of media to get your unique messages to your audiences as inexpensively as possible. We believe all media works if it is selected and used properly.
But, have you forgotten someone? We believe most companies are forgetting to market to a key stakeholder group—their employees. Your best brand champions are sitting in the next cubicle. We always consider this group in our PR mix. We have programs to help you leverage your employees’ opinions and influence in your market plan.