When you begin planning your next sales meeting, start with the end of your meeting in mind. Imagine at the end of your national sales meeting as attendees are leaving the meeting, several interns will ask each of your salespeople to describe in detail what they specifically took away from the meeting.
How would you want your salespeople to respond?
Your answer becomes your meeting objective(s), says sales trainer Jim Meisenheimer, as reported on salesandmarketing.com. Focus on the outcomes you want to achieve, and your planning sessions will become more effective, your meetings more productive, and your organization more profitable.
Alan Bagg helps manufacturers boost sales by getting more mileage from their current marketing budget.
Alan is happy to entertain more discussion via email or phone. Reach him at firstname.lastname@example.org or 262.633.7772. Or follow him on twitter @alanbagg. Find more information on Alan at his LinkedIn profile.