Entries by Maureen Bagg

Refine Your Marketing Message by Finishing “Only we _______.”

I recently read Mark Schaefer’s article “Discovering Your True Point of Differentiation”, https://www.businessesgrow.com/2018/08/20/point-of-differentiation/ in which he suggests this: “You can’t have a social media or content strategy without an over-arching marketing strategy. And if you can’t finish the sentence ‘Only we ___________.’ then you don’t have a solid marketing position to build a strategy around.” […]