A strong brand stands out in a crowded marketplace. Consumers are exposed to at least a thousand brands every day. Powerful brands help consumers choose from a bewildering array of choices.
How people perceive your brand determines its success whether you are a start-up, a non-profit, an established company or a service provider.
Good branding communicates the essence of all good marketing. We can distill the essence of your brand and make it stand out from the crowd.
Good PR goes far beyond sending a news release and hoping it appears in print, on TV or radio. Today PR lets you pitch your story and share interesting information directly with your customers, reaching millions on the web. Blogs, RSS feeds, opt-in email programs, Facebook, and Twitter are savvy yet economical ways to polish your reputation with your key customers and influential stakeholders. Of course, we still use traditional media, a trusted way to build your brands and your reputation.
Our combined PR solutions will get the right stories and messages to your various publics and stakeholders as part of your overall communications plan. We target the right media to get your unique messages to your audiences inexpensively.
We believe most companies are forgetting to market to a key stakeholder group—their employees. Your best brand champions are sitting in the next cubicle. We always consider this group in your PR mix.